Sri Murugan Ghee Store
Process
Sri Murugan Ghee Store, a heritage ghee brand with a legacy of seven decades, has been renowned for its exceptional quality and rich flavor. Despite being a household name, the brand faced challenges with brand recognition and lacked the necessary social presence to reach out to more customers. It was time to introduce unique, modern elements while honouring the brand's legacy and build social presence to connect with their modern audience.
Problem Statement:
To establish a brand's identity and build awareness, it is essential to have a strong social presence and communication. Sri Murugan Ghee Store faced challenges in building social presence, which hindered their ability to connect with their modern audience.
Results
Social Media Marketing:
We executed a remarkable nationwide reach through social media marketing and successfully engaged thousands of users with several brand campaigns. Through campaigns such as:
- #Guiltfree with Sri Murugan Ghee
- #HoliContest
- #GrannySays,
and several others, which drew people's attention to their social media. We established the connection between a heritage brand and its modern audience.
E-Commerce Website:
We created an e-commerce website for them, accommodating INR 1,00,000 in sales from the start. The website has a faster load time, showcasing the heritage brand's modern approach. The website solved issues they were facing with their previous site and now reflects the brand's identity.
We have gone beyond for Sri Murugan Ghee Stores!
