Pragati Resorts
Process
Challenge:
While many people know about Pragati Resorts as one of the biggest resorts in Hyderabad, few are aware of the story behind its founding and the vision of the founder, Dr. GBK Rao. Pragati Resorts is an impact-driven heritage brand that has converted thousands of acres of barren land into a biodiversity region, with over 45 lakh trees and hundreds of different species of animals. Additionally, the brand wanted to raise awareness about the importance of millets as a better option for daily diet through their Amrutha Ahaaram program, co-hosted by Dr. Khader Vali and Dr. Sarla Khader.
Objectives:
- Increase awareness about the history of Pragati Resorts and its impact
- Drive Bookings for the Resort
- Raise awareness about the Amrutha Ahaaram program and the importance of millets in the daily diet
- Generate leads for the Amrutha Ahaaram campaign
Results
Brand Objectives:
Brand Awareness & Content Marketing:
We developed a series of social media campaigns and blog articles that explained the history of Pragati Resorts and its impact. By highlighting the brand's unique heritage, we were able to build a stronger emotional connection with the audience.
Amrutha Ahaaram Campaign:
To raise awareness about the Amrutha Ahaaram program, we developed campaigns that highlighted the importance of millets in the daily diet. Our team worked with Dr. Khader Vali and Dr. Sarla Khader to create engaging content that would resonate with the target audience.
By highlighting the brand's unique heritage, we were able to build a stronger emotional connection with the audience.
Business Objectives:
Lead Generation:
Through performance marketing, we generated 5 lakh+ reach and 600+ leads for the Amrutha Ahaaram campaign. The leads generated were not only interested in the program but also in the broader vision of Pragati Resorts, which helped increase awareness about the brand and its impact, thus having reached a lot of people and left something memorable for them, it resulted in driving bookings for the resort as well.
Our approach resulted in a significant increase in awareness about the history of Pragati Resorts and its impact. We were able to build a stronger emotional connection with the audience by highlighting the brand's unique heritage. Additionally, our campaigns and content helped raise awareness about the Amrutha Ahaaram program and the importance of millets in the daily diet.
Overall, our strategy helped Pragati Resorts achieve its objectives and establish itself as a leader in the hospitality industry in Hyderabad.
